Each year we identify businesses that are mastering the art and science of growing a business. To do this, we invited companies to apply and evaluated them based on the analysis of 50-plus data points organized into five pillars: Revenue and Customers, Management Efficiency, Innovation, Financial Evaluation, and Business Valuation. The result is our Entrepreneur 360™ list.
TapOnIt Founder & CEO, Katie Wilson, named a finalist in the CEO of the Year category for the 2020 Prometheus Awards!
The Technology Association of Iowa (TAI) is pleased to announce the finalists for the 2020 Prometheus Awards presented by LWBJ.
The most prestigious recognition for Iowa’s technology industry, The Prometheus Awards acknowledge individuals and companies impacting Iowa’s over $10 billion technology industry. This year’s finalists epitomize great talent, solidifying Iowa’s reputation as a technology state.
Local entrepreneur to join Pleasant Valley’s Wall of Honor
“Wilson, founder and CEO of TapOnIt, will receive the 2019-2020 Pleasant Valley Community School District Wall of Honor Award. She will be presented the award at the National Honors Society Induction Ceremony at 7 p.m. on Thursday, Nov. 14.”
Watch TapOnIt Mobile Deals Founder + CEO, Katie Wilson, speak on a panel at Advertising Week NYC about customer loyalty programs led by Bonin Bough with Scott Nelson, VP of Marketing from Panera and Lin Dai, Founder + CEO of TAPNetwork.
August 16, 2019
Meet the DMN 40Under40 Honorees! Katie Wilson of TapOnIt
We asked the honorees: If you hadn’t chosen your current profession, what do you think you’d be doing now?
Katie Wilson, Founder & CEO, TapOnIt says:
The thing I love about my current profession is the fact that I get to help all different sorts of businesses, raising awareness and driving traffic for everything from restaurants and retail, to non-profits and charities.
TapOnIt Founder & CEO named a winner of the 2019 Stevie Awards Woman of the Year – Technology
These are the Gold, Silver, and Bronze, Stevie® Award winning nominations in The 2019 American Business Awards®. The winners were determined by the average scores of more than 200 professionals worldwide in the two-month judging process. The awards were presented at The 17th Annual American Business Awards banquet on Tuesday, June 11 at the Marriott Marquis Hotel in New York City.
The Grand Stevie Award winners are also listed on this page.
Learn about the judging and awards process here.
May 8, 2019 Social Media Week
Mobile Messaging Is The Way Forward For Small Businesses, says TapOnIt CEO Katie Wilson
Founder and CEO of TapOnIt, Kate Wilson and Marketing Guru, Investor and Author, Bonin Bough discussed how TapOnIt helps cut through the clutter of promotion and uses messaging to boost local businesses.
For a local and small business to survive in the 21st century is a challenge in itself. A company needs to have access to as many elevation tools as possible in order to thrive. Eighty percent of small businesses fail within the first 18 months due to lack of access to both capital and these tools.
Transform Your Marketing Strategy With Mobile Deals
At the end of 2018, mobile commerce hit $208.29 billion, accounting for roughly 40 percent of total retail e-commerce sales. Making it clear that consumers are moving away from their laptops and going to their mobile device to shop.
Additionally, consumers are relying on their mobile device to plan their spending – from researching gift ideas to making purchases and finding the best deals and offers. In fact, 77 percent of Americans own a smartphone, yet many local businesses struggle to leverage the marketing opportunity that mobile messaging has to offer.
Do you remember the last time you used a physical coupon? Chances are you probably don’t – and you likely won’t rush to go out of your way to use paper coupons any time soon. Consumers today value ease and convenience above everything else – and couponing is no exception. Look no further than Groupon to see how our relationship with coupons has evolved with digital innovation – with downloadable, virtual, and endless savings at our fingertips.
How Savvy Brands Are Getting Mobile Offers Into the Hands of Consumers
Analysts are predicting a big year for mobile coupons.
More than 142 million Americans are expected to use digital coupons by the end of 2019, a number that continues to increase as shoppers shift from desktop to mobile.
Even as we get further away from the heyday of Groupon and other daily deal sites, which helped to popularize digital coupons back in 2011 and 2012, brand marketers are still working to perfect their strategies and maximize the effect that mobile coupons have on influencing shopper behaviors.
How SMBs Are Using Texts to Engage Customers This Holiday Shopping Season
Every holiday season, small businesses compete against big brands and e-commerce giants for consumers’ attention and sales. While large retail corporations have millions of dollars to advertise year-round, especially during the holiday shopping season, SMBs must find creative ways to engage 1 on 1 with customers in their community.
The holidays may be the most wonderful time of year, but for retailers, it is also the busiest. A solid marketing plan can help businesses navigate the hectic sales days such as Black Friday and Small Business Saturday.
Find out what marketing experts say about how to market during the holiday season, and what will ultimately drive sales.
No matter what industry you’re in, it’s important to provide a fast and seamless web experience.
“Time is of the essence during the holiday season,” said Jenn Horner, senior relationship marketing specialist at DEG. “If your website is difficult to navigate, or search or simply takes too long to load, customers will leave.”
“Optimizing your website to attract and retain traffic through conversion with as few steps as possible will lead to happier customers who are easily able to navigate your site,” Horner added.
It’s also important to make sure your website is mobile optimized for holiday shoppers. “Making sure your site is mobile friendly is the most important piece,” said Katie Wilson, founder and CEO of TapOnIt. “Over 50 percent of searches start on mobile so make sure it’s easy to view your inventory, click-to-call, and to click for directions.”
Creating Great Conversational Experiences Has Its Challenges
“‘Timeliness is another necessary feature of conversational experience and that too can cause difficulties for companies trying to implement it,’ said Katie Wilson, founder and CEO of direct advertising platform TapOnIt. ‘It can be challenging to keep multiple one-on-one conversations going simultaneously, especially as your customer base grows,’ she said.”
“One aspect companies must deliver on, however, is timeliness. “In today’s digital age, customers expect brands to respond to their message in a timely manner,” said Katie Wilson, Founder and CEO of direct advertising platform TapOnIt. “There is little excuse for brands to keep a conversation with a customer hanging [given that there are] so many channels to contact them, from social to email to phone to text.”
TapOnIt named Quad Cities Chamber 2018 Business of the Year
Congratulations to Arconic (Economic Development Project of the Year), TapOnIt (Business of the Year), Scott Lohman (Volunteer of the Year) and our local media (Q2030 Award) for the well deserved recognition at the 2018 Quad Cities Chamber Annual Meeting.
TapOnIt Mobile Deals, founded by Quad City sisters Katie Wilson and Sara Castillo, provides special discounts for a variety of local businesses and sends the deals straight to you on your mobile device.
New Media Announces Investment in TapOnIt, a Mobile Database Development Company
NEW YORK–(BUSINESS WIRE)–New Media Investment Group Inc. (“New Media” or the “Company”, NYSE: NEWM), one of the largest publishers of locally based print and online media in the United States as measured by number of publications, announced today that it has acquired a 20% equity stake in TapOnIt, an opt-in text-based platform that delivers offers from local businesses direct to consumers’ phones.
By joining TapOnIt you are signing up to receive recurring offers and promotions from TapOnIt and its advertising partners via automated text. Reply HELP for help, STOP to cancel, at any time. Message and data rates may apply.
We’re expanding in your state to bring more great offers.
Effective as of April 10, 2020
Personal Information We Collect
Information you provide to us. Personal information you provide to us through the Service or otherwise includes:
Business and personal contact information, such as your first and last name, email address, billing address, mailing addresses, phone number, professional title and company name.
Registration information, such as information that may be related to a service, an account or an event you register for, including username and password.
Demographic information, such as your city, state, country of residence, postal code, and age.
Transaction information, such as information about payments to and from you and other details of e-gift cards, products or services you have purchased using our Service.
Usage information, such as information about how you use the Service and interact with us, including information associated with any content you upload to the websites or otherwise submit to us, and information you provide when you use any interactive features of the Service.
Marketing information, such as your preferences for receiving communications about our activities, events, and publications, and details about how you engage with our communications.
Information we obtain from other third parties. We may receive personal information about you from third-party sources. For example, a business partner may share your contact information with us if you have expressed interest in learning specifically about our products or services, or the types of products or services we offer. We may obtain your personal information from other third parties, such as marketing partners, publicly-available sources and data providers.
Cookies and Other Information Collected by Automated Means
We, our service providers, and our business partners may automatically log information about you, your computer or mobile device, and activity occurring on or through the Service, including but not limited, your computer or mobile device operating system type and version number, manufacturer and model, device identifier (such as the Google Advertising ID or Apple ID for Advertising), browser type, screen resolution, IP address, the website you visited before browsing to our website, general location information such as city, state or geographic area; information about your use of and actions on the Service, such as pages or screens you viewed, how long you spent on a page or screen, navigation paths between pages or screens, information about your activity on a page or screen, access times, and length of access; and other personal information. Our service providers and business partners may collect this type of information over time and across third-party websites and mobile applications.
On our webpages, this information is collected using cookies, browser web storage (also known as locally stored objects, or “LSOs”), web beacons, and similar technologies, and our emails may also contain web beacons.
A “cookie” is a text file that websites send to a visitor’s computer or other Internet-connected device to uniquely identify the visitor’s browser or to store information or settings in the browser. Browser web storage, or LSOs, are used for similar purposes as cookies. Browser web storage enables the storage of a larger amount of data than cookies. A “web beacon,” also known as a pixel tag or clear GIF, is typically used to demonstrate that a webpage was accessed or that certain content was viewed, typically to measure the success of our marketing campaigns or engagement with our emails and to compile statistics about usage of our websites.
Web browsers may offer users of our websites or mobile apps the ability to disable receiving certain types of cookies; however, if cookies are disabled, some features or functionality of our websites may not function correctly. Please see the “Targeted online advertising” section for information about how to exercise choice regarding the use of browsing behavior for purposes of targeted advertising.
Users of the Service may have the opportunity to refer friends or other contacts to us. If you are an existing user, you may only submit a referral if you have permission to provide the referral’s contact information to us so that we may contact them.
How We Use Your Personal Information
To operate the Service. We use your personal information to:
Fulfill any orders placed through the Service, including arranging for shipping and providing you with invoices and/or order confirmations
Fulfill gift card orders placed through the Service
Provide, operate and improve the Service
Provide information about products and services offered on our Service
Establish and maintain your user profile on the Service
Communicate with you about the Service, including by sending you announcements, updates, security alerts, and support and administrative messages
Communicate with you about events or contests in which you participate
Understand your needs and interests, and personalize your experience with the Service and our communications
Provide support and maintenance for the Service
To respond to your requests, questions and feedback
For research and development. We analyze use of the Service to analyze and improve the Service and to develop new products and services, including by studying user demographics and use of the Service.
To send you marketing and promotional communications. We may send you TapOnIt-related marketing communications as permitted by law. You will have the ability to opt-out of our marketing and promotional communications as described in the Opt-out of marketing section below.
To display advertisements. We work with advertising partners to display advertisements on the Service or elsewhere online, including through social media partners. These advertisements are delivered by our advertising partners and may be targeted based on your use of the Service or your activity elsewhere online. To learn more about your choices in connection with advertisements, please see the section below titled “Targeted online advertising.”
To comply with law. We use your personal information as we believe necessary or appropriate to comply with applicable laws, lawful requests, and legal process, such as to respond to subpoenas or requests from government authorities.
For compliance, fraud prevention, and safety. We may use your personal information and disclose it to law enforcement, government authorities, and private parties as we believe necessary or appropriate to: (a) protect our, your or others’ rights, privacy, safety or property (including by making and defending legal claims); (b) enforce the terms and conditions that govern the Service; and (c) protect, investigate and deter against fraudulent, harmful, unauthorized, unethical or illegal activity.
With your consent. In some cases, we may specifically ask for your consent to collect, use or share your personal information, such as when required by law.
To create anonymous, aggregated or de-identified data. We may create anonymous, aggregated or de-identified data from your personal information and other individuals whose personal information we collect. We make personal information into anonymous, aggregated or de-identified data by removing information that makes the data personally identifiable to you. We may use this anonymous, aggregated or de-identified data and share it with third parties for our lawful business purposes, including to analyze and improve the Service and promote our business.
How We Share your Personal Information
Vendors Offering Goods and Services on Our Service. We may share your personal information with the vendors that offer goods and services on our Service, including for purposes of fulfilling the goods and/or service that you ordered (including processing payment/refund information, arranging for shipping, and providing you with invoices and/or order confirmations). We do not control the third party’s use of your personal information.
Vendors Offering e-Gifts on Our Service. We may share your personal information with the vendors that offer e-gifts on our Service, including for purposes of fulfilling the gift card that you ordered (including processing payment/refund information, arranging for shipping, and providing you with invoices and/or order confirmations). We do not control the third party’s use of your personal information.
Third-party platforms and social media networks. We may share your personal information with third-party platforms and social media networks for advertising and marketing related purposes.
Professional advisors. We may disclose your personal information to professional advisors, such as lawyers, bankers, auditors and insurers, where necessary in the course of the professional services that they render to us.
For compliance, fraud prevention and safety. We may share your personal information for the compliance, fraud prevention and safety purposes described above.
Business transfers. We may sell, transfer or otherwise share some or all of our business or assets, including your personal information, in connection with a business transaction (or potential business transaction) such as a corporate divestiture, merger, consolidation, acquisition, reorganization or sale of assets, or in the event of bankruptcy or dissolution.
In this section, we describe the rights and choices available to all users.
Opt-out of marketing communications. You may opt-out of marketing-related emails by following the opt-out or unsubscribe instructions at the bottom of the email, or by contacting us at firstname.lastname@example.org. You may continue to receive service-related and other non-marketing emails. If you receive marketing text messages from us, you may opt-out of receiving further marketing text messages from us by replying STOP to our marketing message. You may also text STOP to 82928.
Targeted online advertising. Some of the business partners that collect information about users’ activities on or through the Service may be members of organizations or programs that provide choices to individuals regarding the use of their browsing behavior or mobile application usage for purposes of targeted advertising.
Users may opt-out of receiving targeted advertising on websites through members of the Network Advertising Initiative by clicking here or the Digital Advertising Alliance by clicking here. Please note that we also may work with companies that offer their own opt-out mechanisms and may not participate in the opt-out mechanisms that we linked above.
In addition, your mobile device settings may provide the functionality to limit our, or our partners’, ability to engage in ad tracking or targeted advertising using the Google Advertising ID or Apple ID for Advertising associated with your mobile device.
If you choose to opt-out of targeted advertisements, you will still see advertisements online, but they may not be relevant to you. Even if you do choose to opt out, not all companies that serve online behavioral advertising are included in this list, so you may still receive some cookies and tailored advertisements from companies that are not listed.
Do Not Track. Some Internet browsers may be configured to send “Do Not Track” signals to the online services that you visit. We currently do not respond to “Do Not Track” or similar signals. To find out more about “Do Not Track,” please visit http://www.allaboutdnt.com.
Choosing not to share your personal information. Where we are required by law to collect your personal information, or where we need your personal information in order to provide the Service to you, if you do not provide this information when requested (or you later ask to delete it), we may not be able to provide you with our services. We will tell you what information you must provide to receive the Service by designating it as required at the time of collection or through other appropriate means.
Other sites, mobile applications and services
The Service may contain links to other websites, mobile applications, and other online services operated by third parties. These links are not an endorsement of, or representation that we are affiliated with, any third party. In addition, our content may be included on web pages or in mobile applications or online services that are not associated with us. We do not control third-party websites, mobile applications or online services, and we are not responsible for their actions. Other websites, mobile applications and services follow different rules regarding the collection, use and sharing of your personal information. We encourage you to read the privacy policies of the other websites, mobile applications and online services you use.
The security of your personal information is important to us. We employ a number of organizational, technical and physical safeguards designed to protect the personal information we collect. However, security risk is inherent in all internet and information technologies and we cannot guarantee the security of your personal information.
International data transfers
We are headquartered in the United States and have service providers in other countries, and your personal information may be transferred to the United States or other locations outside of your state, province, or country where privacy laws may not be as protective as those in your state, province, or country.
As a general rule, children are not allowed to use the Service, and we do not collect personal information from them. We define "children" as anyone under 13 years old. If we learn that we have collected personal information of a child without the consent of the child’s parent or guardian, we will delete it. We encourage parents with concerns to contact us.
How to Contact Us
Please direct any questions or comments about this Policy or privacy practices to email@example.com. You may also write to us via postal mail at:
1105 Christie St., Suite C
Davenport IA 52803, United States
Your California Privacy Rights
Under California Civil Code section 1798.83, California residents are entitled to ask us for a notice identifying the categories of personal customer information which we share with our affiliates and/or third parties for marketing purposes, and providing contact information for such affiliates and/or third parties. If you are a California resident and would like a copy of this notice, please submit a written request to us via email at 1105 Christie St., Suite C. Davenport, IA 52803. You must put the statement "Your California Privacy Rights" in your request and include your name, street address, city, state, and ZIP code. We are not responsible for notices that are not labeled or sent properly, or do not have complete information.
Your European Privacy Rights
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information above.
Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.
Updated May 27, 2020