In The News

May 22, 2020

Staying relevant in the post-COVID era, by Katie Castillo-Wilson

It’s no secret the coronavirus pandemic has been hard on restaurants. The restrictions and mandatory protocols have changed the food and beverage industry on all levels. Whether you’re a big player like McDonalds, or a local family-run joint, COVID-19 has turned the restaurant business into a pressure cooker.

Read the full article here

May 1, 2020
TapOnIt featured on Paul Sands Live

TapOnIt Donates $4M in Advertising

Watch Segment

April 23, 2020
Quantum Metric | SAP.iO

Episode 2 – Stories From Restaurants

Incredible instances where creativity is emerging from chaos and brands are helping the world adapt.
Hosted by Bonin Bough 
BoninBough_PrintRes-Square (1)
– Scott Nelson, VP Marketing, Panera
– David Bornoff, Head of Consumer Marketing, Door Dash
Including Stories From
Tamara Gaffney – VP of Strategic Decisions, Quantum Metric
Jasmine Crowe – CEO, Goodr
Katie Wilson – CEO & Founder, TapOnIt
Watch Episode here

April 1, 2020

TapOnIt named a 2019 Entrepreneur 360 Company!

Each year we identify businesses that are mastering the art and science of growing a business. To do this, we invited companies to apply and evaluated them based on the analysis of 50-plus data points organized into five pillars: Revenue and Customers, Management Efficiency, Innovation, Financial Evaluation, and Business Valuation. The result is our Entrepreneur 360™ list.

See List

March 5, 2020
The Technology Association of Iowa


TapOnIt Founder & CEO, Katie Wilson, named a finalist in the CEO of the Year category for the 2020 Prometheus Awards!

The Technology Association of Iowa (TAI) is pleased to announce the finalists for the 2020 Prometheus Awards presented by LWBJ.

The most prestigious recognition for Iowa’s technology industry, The Prometheus Awards acknowledge individuals and companies impacting Iowa’s over $10 billion technology industry. This year’s finalists epitomize great talent, solidifying Iowa’s reputation as a technology state.

See all finalists here

February 15, 2019
Mobile Growth Association

TapOnIt Founder & CEO, Katie Wilson, named a winner of the 2020 MGS mBolden Women of the Year award! 

See the winners here

January 11, 2020
Superb Crew

TapOnIt Drives Traffic To Local Businesses, While Making It Easy For People To Save Money And Try New Things!

Read the full article here

November 29, 2019
Thrive Global

“5 Things You Should Do To Become a Thought Leader In Your Industry”, with Katie Wilson of TapOnIt

Read the full article here

November 7, 2019
Quad-City Times

Local entrepreneur to join Pleasant Valley’s Wall of Honor 

“Wilson, founder and CEO of TapOnIt, will receive the 2019-2020 Pleasant Valley Community School District Wall of Honor Award. She will be presented the award at the National Honors Society Induction Ceremony at 7 p.m. on Thursday, Nov. 14.” 

Read the full article here

October 31, 2019

Katie Wilson named 2019 Pleasant Valley Community School District Wall of Honor Award Recipient

2019 Wall of Honor Recipient


September 27, 2019
Advertising Week NYC 2019

Watch TapOnIt Mobile Deals Founder + CEO, Katie Wilson, speak on a panel at Advertising Week NYC about customer loyalty programs led by Bonin Bough with Scott Nelson, VP of Marketing from Panera and Lin Dai, Founder + CEO of TAPNetwork.

August 16, 2019

Meet the DMN 40Under40 Honorees! Katie Wilson of TapOnIt

Wilson,Katie Headshot.

We asked the honorees: If you hadn’t chosen your current profession, what do you think you’d be doing now?

Katie Wilson, Founder & CEO, TapOnIt says:

The thing I love about my current profession is the fact that I get to help all different sorts of businesses, raising awareness and driving traffic for everything from restaurants and retail, to non-profits and charities.

Read the full article here

June 11, 2019

TapOnIt Founder & CEO named a winner of the 2019 Stevie Awards Woman of the Year – Technology 

These are the Gold, Silver, and Bronze, Stevie® Award winning nominations in The 2019 American Business Awards®. The winners were determined by the average scores of more than 200 professionals worldwide in the two-month judging process. The awards were presented at The 17th Annual American Business Awards banquet on Tuesday, June 11 at the Marriott Marquis Hotel in New York City.
The Grand Stevie Award winners are also listed on this page.
Learn about the judging and awards process here.

May 8, 2019
Social Media Week

Mobile Messaging Is The Way Forward For Small Businesses, says TapOnIt CEO Katie Wilson


Founder and CEO of TapOnIt, Kate Wilson and Marketing Guru, Investor and Author, Bonin Bough discussed how TapOnIt helps cut through the clutter of promotion and uses messaging to boost local businesses. 

For a local and small business to survive in the 21st century is a challenge in itself. A company needs to have access to as many elevation tools as possible in order to thrive. Eighty percent of small businesses fail within the first 18 months due to lack of access to both capital and these tools.

Read full article here

March 4, 2019
Retail IT Insights

Transform Your Marketing Strategy With Mobile Deals

Mobile Commerce Strategy

At the end of 2018, mobile commerce hit $208.29 billion, accounting for roughly 40 percent of total retail e-commerce sales. Making it clear that consumers are moving away from their laptops and going to their mobile device to shop.

Additionally, consumers are relying on their mobile device to plan their spending – from researching gift ideas to making purchases and finding the best deals and offers. In fact, 77 percent of Americans own a smartphone, yet many local businesses struggle to leverage the marketing opportunity that mobile messaging has to offer.

Read full article here

February 22, 2019
Mobile Payments Today

Mobile coupons drive loyalty, customer engagement

Mobile coupons drive loyalty, customer engagement

Do you remember the last time you used a physical coupon? Chances are you probably don’t – and you likely won’t rush to go out of your way to use paper coupons any time soon. Consumers today value ease and convenience above everything else – and couponing is no exception. Look no further than Groupon to see how our relationship with coupons has evolved with digital innovation – with downloadable, virtual, and endless savings at our fingertips.

Read full article here

January 11, 2019
Street Fight

How Savvy Brands Are Getting Mobile Offers Into the Hands of Consumers

Analysts are predicting a big year for mobile coupons.

More than 142 million Americans are expected to use digital coupons by the end of 2019, a number that continues to increase as shoppers shift from desktop to mobile.

Even as we get further away from the heyday of Groupon and other daily deal sites, which helped to popularize digital coupons back in 2011 and 2012, brand marketers are still working to perfect their strategies and maximize the effect that mobile coupons have on influencing shopper behaviors.

Read full article here

December 13, 2018
smallbiz technology

How SMBs Are Using Texts to Engage Customers This Holiday Shopping Season

How SMBs Are Using Texts to Engage Customers This Holiday Shopping Season

Every holiday season, small businesses compete against big brands and e-commerce giants for consumers’ attention and sales. While large retail corporations have millions of dollars to advertise year-round, especially during the holiday shopping season, SMBs must find creative ways to engage 1 on 1 with customers in their community.

Read full article here

November 20, 2018
Business News Daily

Holiday Marketing: 4 Trends That Will Drive Sales

The holidays may be the most wonderful time of year, but for retailers, it is also the busiest. A solid marketing plan can help businesses navigate the hectic sales days such as Black Friday and Small Business Saturday.

Find out what marketing experts say about how to market during the holiday season, and what will ultimately drive sales.

No matter what industry you’re in, it’s important to provide a fast and seamless web experience.

“Time is of the essence during the holiday season,” said Jenn Horner, senior relationship marketing specialist at DEG. “If your website is difficult to navigate, or search or simply takes too long to load, customers will leave.”

Small businesses can’t afford to lose this kind of business during such a busy season, so address any lags or missing information on your website. [Related: How to Optimize your E-Commerce Website for Holiday Shoppers.]

“Optimizing your website to attract and retain traffic through conversion with as few steps as possible will lead to happier customers who are easily able to navigate your site,” Horner added.

It’s also important to make sure your website is mobile optimized for holiday shoppers. “Making sure your site is mobile friendly is the most important piece,” said Katie Wilson, founder and CEO of TapOnIt. “Over 50 percent of searches start on mobile so make sure it’s easy to view your inventory, click-to-call, and to click for directions.”

Read full article here

November 6, 2018

Creating Great Conversational Experiences Has Its Challenges

‘Timeliness is another necessary feature of conversational experience and that too can cause difficulties for companies trying to implement it,’ said Katie Wilson, founder and CEO of direct advertising platform TapOnIt. ‘It can be challenging to keep multiple one-on-one conversations going simultaneously, especially as your customer base grows,’ she said.”

Read full article here

November 5, 2018

What Is a Conversational Experience? 

“One aspect companies must deliver on, however, is timeliness. “In today’s digital age, customers expect brands to respond to their message in a timely manner,” said Katie Wilson, Founder and CEO of direct advertising platform TapOnIt. “There is little excuse for brands to keep a conversation with a customer hanging [given that there are] so many channels to contact them, from social to email to phone to text.”

Read full article here

August 27, 2018
Quad Cities Chamber of Commerce

TapOnIt named Quad Cities Chamber 2018 Business of the Year
The Quad Cities Chamber Annual Meeting Awards

Congratulations to Arconic (Economic Development Project of the Year), TapOnIt (Business of the Year), Scott Lohman (Volunteer of the Year) and our local media (Q2030 Award) for the well deserved recognition at the 2018 Quad Cities Chamber Annual Meeting.

Read full article here

May 3, 2018
TapOnIt featured on Paul Sands Live

TapOnIt Mobile Deals, founded by Quad City sisters Katie Wilson and Sara Castillo, provides special discounts for a variety of local businesses and sends the deals straight to you on your mobile device.

Watch Segment

February 12, 2018
Clay and Milk (Covering Iowa’s startup, tech and entrepreneurial communities)

TapOnIt: Sisters generate deal to push startup beyond Iowa

Katie and Sara 

Sisters Katie Wilson and Sara Castillo flew to New York City last December searching for further funding for their Quad Cities-based company, TapOnIt.

“Being young women in tech is a very interesting space to be in,” Castillo said. “… A lot of people have said ‘Oh, what a cute hobby.’ So, it felt good going out to New York.”

Read full article here

February 1, 2018

New Media Announces Investment in TapOnIt, a Mobile Database Development Company

NEW YORK–(BUSINESS WIRE)–New Media Investment Group Inc. (“New Media” or the “Company”, NYSE: NEWM), one of the largest publishers of locally based print and online media in the United States as measured by number of publications, announced today that it has acquired a 20% equity stake in TapOnIt, an opt-in text-based platform that delivers offers from local businesses direct to consumers’ phones.

Read full article here

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