Business News Daily - Holiday Marketing: 4 Trends That Will Drive Sales
November 20, 2018
The holidays may be the most wonderful time of year, but for retailers, it is also the busiest. A solid marketing plan can help businesses navigate the hectic sales days such as Black Friday and Small Business Saturday.
Find out what marketing experts say about how to market during the holiday season, and what will ultimately drive sales.
No matter what industry you’re in, it’s important to provide a fast and seamless web experience.
“Time is of the essence during the holiday season,” said Jenn Horner, senior relationship marketing specialist at DEG. “If your website is difficult to navigate, or search or simply takes too long to load, customers will leave.”
Small businesses can’t afford to lose this kind of business during such a busy season, so address any lags or missing information on your website. [Related: How to Optimize your E-Commerce Website for Holiday Shoppers.]
“Optimizing your website to attract and retain traffic through conversion with as few steps as possible will lead to happier customers who are easily able to navigate your site,” Horner added.
It’s also important to make sure your website is mobile optimized for holiday shoppers. “Making sure your site is mobile friendly is the most important piece,” said Katie Wilson, founder and CEO of TapOnIt. “Over 50 percent of searches start on mobile so make sure it’s easy to view your inventory, click-to-call, and to click for directions.”
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