In The News (New)

Untapped with TapOnIt: Build Your 1st Party Database and Increase Your ROI Using Text Messaging

September 25, 2020
Email open rates are continuously on the decline, social media is over saturated, and radio and TV have unmeasurable metrics. Companies need a better way in which to re-engage with their customers and prospects without the clutter.

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Local sisters build business and boost QC economy during pandemic

September 3, 2020
Two sisters from Bettendorf are living out their dream running a tech company together while helping to spur on the local economy. During the pandemic, TapOnIt has been helping local restaurants and retail shops by offering free advertising through their digital coupons and online marketing.

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Q2030 In Action: Loyal To Quad Cities, TapOnIt Is Here To Stay

August 31, 2020
The vision of Q2030 is built around growing talent, jobs, investments and economic opportunity for all Quad Citizens. Success in one of these areas leads to a win in another, moving the entire Quad Cities region forward.
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Set your business up for success this holiday season, by Katie Castillo-Wilson

August 11, 2020
For the past month, as I’ve read news releases about the likes of Target, Best Buy and Kohl’s closing their shops for Thanksgiving, all I could think was: it’s about damn time.
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Data: How To Get Customers To Opt In, by Katie Castillo-Wilson

August 4, 2020
For brands considering adding MMS messaging to their marketing strategy, we’re here to ask: what’s holding you back?
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Data: is your brand getting it right? by Katie Castillo-Wilson

July 21, 2020
We hear and read about data collection all the time. The general consensus is this: data is gold. And, according to numerous studies, more valuable than oil.
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It’s a pandemic. Do you know where your customers are? by Katie Castillo-Wilson

July, 2020
Times are changing. Between the coronavirus pandemic and social unrest, the world is evolving at a rapid pace. For businesses, the ability to reach your customers is more important than ever. In fact, it’s imperative a business do more than a simple outreach.
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Staying relevant in the post-COVID era, by Katie Castillo-Wilson

May 22, 2020
It’s no secret the coronavirus pandemic has been hard on restaurants. The restrictions and mandatory protocols have changed the food and beverage industry on all levels. Whether you’re a big player like McDonalds, or a local family-run joint, COVID-19 has turned the restaurant business into a pressure cooker.
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TapOnIt Donates $4M in Advertising

May 1, 2020
TapOnIt was featured on Paula Sands Live for giving back to struggling retailers and restaurants by offering $4 million in FREE advertising.

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Quantum Metric | SAP.iO Episode 2 – Stories From Restaurants

April 23, 2020
Incredible instances where creativity is emerging from chaos and brands are helping the world adapt.
Hosted by Bonin Bough
– Scott Nelson, VP Marketing, Panera
– David Bornoff, Head of Consumer Marketing, Door Dash
Including Stories From
Tamara Gaffney – VP of Strategic Decisions, Quantum Metric
Jasmine Crowe – CEO, Goodr
Katie Wilson – CEO & Founder, TapOnIt

TapOnIt named a 2019 Entrepreneur 360 Company!

April 1, 2020
Each year we identify businesses that are mastering the art and science of growing a business. To do this, we invited companies to apply and evaluated them based on the analysis of 50-plus data points organized into five pillars: Revenue and Customers, Management Efficiency, Innovation, Financial Evaluation, and Business Valuation. The result is our Entrepreneur 360™ list.
See List

TapOnIt Founder & CEO, Katie Wilson, named a finalist in the CEO of the Year category for the 2020 Prometheus Awards!

March 5, 2020
The Technology Association of Iowa (TAI) is pleased to announce the finalists for the 2020 Prometheus Awards presented by LWBJ.

The most prestigious recognition for Iowa’s technology industry, The Prometheus Awards acknowledge individuals and companies impacting Iowa’s over $10 billion technology industry. This year’s finalists epitomize great talent, solidifying Iowa’s reputation as a technology state.
See all finalists here

TapOnIt Founder & CEO, Katie Wilson, named a winner of the 2020 MGS mBolden Women of the Year award!

February 15, 2019
Katie’s nominator says: “As a digital advertising veteran, Katie recognized that many businesses weren’t effectively leveraging the power of mobile messaging. She also recognized that the more consumers bought online, the less retail tax dollars flowed back into the Bettendorf community to help support the safety and education of her family, friends, and neighbors. Her vision to revolutionize the local retail ecosystem became a reality in 2015.”
See the winners here

TapOnIt Drives Traffic To Local Businesses, While Making It Easy For People To Save Money And Try New Things!

January 11, 2020
Read Superb Crew’s recent interview with Katie Wilson, Founder and CEO, and Sara Castillo, Co-Founder and President of TapOnIt Mobile Deals.
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“5 Things You Should Do To Become a Thought Leader In Your Industry”, with Katie Wilson of TapOnIt

November 29, 2019
Speak up and don’t be afraid to lead a conversation with people that have accomplished more than you. When you are in a room full of smart, interesting people and someone asks a question, don’t be afraid to answer it and share your opinion! When you share things you’ve read, found interesting, or just enjoyed…
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Local entrepreneur to join Pleasant Valley’s Wall of Honor

November 7, 2019
“Wilson, founder and CEO of TapOnIt, will receive the 2019-2020 Pleasant Valley Community School District Wall of Honor Award. She will be presented the award at the National Honors Society Induction Ceremony at 7 p.m. on Thursday, Nov. 14.”
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Katie Wilson named 2019 Pleasant Valley Community School District Wall of Honor Award Recipient

October 31, 2019
PVCSD privileged to announce our newest Wall of Honor Recipient – Katie Wilson!  The Wall of Honor Program was established in 1999 to recognize distinguished alumni who have graduated from Pleasant Valley High School.

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Advertising Week NYC 2019

September 27, 2019
Watch TapOnIt Mobile Deals Founder + CEO, Katie Wilson, speak on a panel at Advertising Week NYC about customer loyalty programs led by Bonin Bough with Scott Nelson, VP of Marketing from Panera and Lin Dai, Founder + CEO of TAPNetwork.

Meet the DMN 40Under40 Honorees! Katie Wilson of TapOnIt

August 16, 2019
We asked the honorees: If you hadn’t chosen your current profession, what do you think you’d be doing now?

Katie Wilson, Founder & CEO, TapOnIt says:

The thing I love about my current profession is the fact that I get to help all different sorts of businesses, raising awareness and driving traffic for everything from restaurants and retail, to non-profits and charities.

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TapOnIt Founder & CEO named a winner of the 2019 Stevie Awards Woman of the Year – Technology

June 11, 2019
These are the Gold, Silver, and Bronze, Stevie® Award winning nominations in The 2019 American Business Awards®. The winners were determined by the average scores of more than 200 professionals worldwide in the two-month judging process. The awards were presented at The 17th Annual American Business Awards banquet on Tuesday, June 11 at the Marriott Marquis Hotel in New York City.

The Grand Stevie Award winners are also listed on this page.
Learn about the judging and awards process here.

Social Media Week - Mobile Messaging Is The Way Forward For Small Businesses, says TapOnIt CEO Katie Wilson

May 8, 2019
Founder and CEO of TapOnIt, Kate Wilson and Marketing Guru, Investor and Author, Bonin Bough discussed how TapOnIt helps cut through the clutter of promotion and uses messaging to boost local businesses.

For a local and small business to survive in the 21st century is a challenge in itself. A company needs to have access to as many elevation tools as possible in order to thrive. Eighty percent of small businesses fail within the first 18 months due to lack of access to both capital and these tools.

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Retail IT Insights - Transform Your Marketing Strategy With Mobile Deals

March 4, 2019
At the end of 2018, mobile commerce hit $208.29 billion, accounting for roughly 40 percent of total retail e-commerce sales. Making it clear that consumers are moving away from their laptops and going to their mobile device to shop.

Additionally, consumers are relying on their mobile device to plan their spending – from researching gift ideas to making purchases and finding the best deals and offers. In fact, 77 percent of Americans own a smartphone, yet many local businesses struggle to leverage the marketing opportunity that mobile messaging has to offer.
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Mobile Payments Today - Mobile coupons drive loyalty, customer engagement

February 22, 2019
Do you remember the last time you used a physical coupon? Chances are you probably don’t – and you likely won’t rush to go out of your way to use paper coupons any time soon. Consumers today value ease and convenience above everything else – and couponing is no exception. Look no further than Groupon to see how our relationship with coupons has evolved with digital innovation – with downloadable, virtual, and endless savings at our fingertips.

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Street Fight - How Savvy Brands Are Getting Mobile Offers Into the Hands of Consumers

January 11, 2019
Analysts are predicting a big year for mobile coupons.

More than 142 million Americans are expected to use digital coupons by the end of 2019, a number that continues to increase as shoppers shift from desktop to mobile.

Even as we get further away from the heyday of Groupon and other daily deal sites, which helped to popularize digital coupons back in 2011 and 2012, brand marketers are still working to perfect their strategies and maximize the effect that mobile coupons have on influencing shopper behaviors.
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smallbiz technology - How SMBs Are Using Texts to Engage Customers This Holiday Shopping Season

December 13, 2018
Every holiday season, small businesses compete against big brands and e-commerce giants for consumers’ attention and sales. While large retail corporations have millions of dollars to advertise year-round, especially during the holiday shopping season, SMBs must find creative ways to engage 1 on 1 with customers in their community.
Read full article here

Business News Daily - Holiday Marketing: 4 Trends That Will Drive Sales

November 20, 2018
The holidays may be the most wonderful time of year, but for retailers, it is also the busiest. A solid marketing plan can help businesses navigate the hectic sales days such as Black Friday and Small Business Saturday.

Find out what marketing experts say about how to market during the holiday season, and what will ultimately drive sales.

No matter what industry you’re in, it’s important to provide a fast and seamless web experience.

“Time is of the essence during the holiday season,” said Jenn Horner, senior relationship marketing specialist at DEG. “If your website is difficult to navigate, or search or simply takes too long to load, customers will leave.”

Small businesses can’t afford to lose this kind of business during such a busy season, so address any lags or missing information on your website. [Related: How to Optimize your E-Commerce Website for Holiday Shoppers.]

“Optimizing your website to attract and retain traffic through conversion with as few steps as possible will lead to happier customers who are easily able to navigate your site,” Horner added.

It’s also important to make sure your website is mobile optimized for holiday shoppers. “Making sure your site is mobile friendly is the most important piece,” said Katie Wilson, founder and CEO of TapOnIt. “Over 50 percent of searches start on mobile so make sure it’s easy to view your inventory, click-to-call, and to click for directions.”
Read full article here

CMSWire - Creating Great Conversational Experiences Has Its Challenges

November 6, 2018
‘Timeliness is another necessary feature of conversational experience and that too can cause difficulties for companies trying to implement it,’ said Katie Wilson, founder and CEO of direct advertising platform TapOnIt. ‘It can be challenging to keep multiple one-on-one conversations going simultaneously, especially as your customer base grows,’ she said.”
Read full article here

CMSWire - What Is a Conversational Experience?

November 5, 2018
“One aspect companies must deliver on, however, is timeliness. “In today’s digital age, customers expect brands to respond to their message in a timely manner,” said Katie Wilson, Founder and CEO of direct advertising platform TapOnIt. “There is little excuse for brands to keep a conversation with a customer hanging [given that there are] so many channels to contact them, from social to email to phone to text.”
Read full article here

Quad Cities Chamber of Commerce - TapOnIt named Quad Cities Chamber 2018 Business of the Year

August 27, 2018
Congratulations to Arconic (Economic Development Project of the Year), TapOnIt (Business of the Year), Scott Lohman (Volunteer of the Year) and our local media (Q2030 Award) for the well deserved recognition at the 2018 Quad Cities Chamber Annual Meeting.

Read full article here

TapOnIt featured on Paul Sands Live

May 3, 2018
TapOnIt Mobile Deals, founded by Quad City sisters Katie Wilson and Sara Castillo, provides special discounts for a variety of local businesses and sends the deals straight to you on your mobile device.
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Clay and Milk - TapOnIt: Sisters generate deal to push startup beyond Iowa

February 12, 2018
Sisters Katie Wilson and Sara Castillo flew to New York City last December searching for further funding for their Quad Cities-based company, TapOnIt.

“Being young women in tech is a very interesting space to be in,” Castillo said. “… A lot of people have said ‘Oh, what a cute hobby.’ So, it felt good going out to New York.”
Read full article here - New Media Announces Investment in TapOnIt, a Mobile Database Development Company

February 1, 2018
NEW YORK–(BUSINESS WIRE)–New Media Investment Group Inc. (“New Media” or the “Company”, NYSE: NEWM), one of the largest publishers of locally based print and online media in the United States as measured by number of publications, announced today that it has acquired a 20% equity stake in TapOnIt, an opt-in text-based platform that delivers offers from local businesses direct to consumers’ phones.
Read full article here

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