The Top 5 Reasons that Conversational Messaging Can Benefit Your Business

Feb 27, 2023

Boost customer satisfaction with conversational messaging

Boost Customer Satisfaction with Conversational Text Messaging

Text marketing is great, but what if you could take it a step further? Enter conversational messaging – the perfect way for businesses to connect with their customers and build stronger relationships. By using this approach, you can create a more intimate connection with your audience and unlock new opportunities for engagement. Plus, most find texting to be the least invasive and most personal way to communicate.

Did you know that 38% of consumers are more likely to buy from a company if they offer live chat support? With conversational text messaging, you’ll be able to speak directly with individual subscribers and show them that their questions, comments, or concerns are being handled in real-time. You can also enable text notifications so your team doesn’t miss a message, set up automatic after hours messages that notifies them that you’ll be with them as soon as possible, and include fun images and emojis to make the conversation feel more casual and friendly. 

Don’t settle for standard text marketing – let conversational messaging take your strategy to the next level and boost customer satisfaction. It’s time to connect with your audience in a more meaningful way!

What is Conversational Messaging?

Conversational Messaging is a tool that facilitates one-to-one text messages between businesses and their text subscribers. With this feature, any text that isn’t part of a predefined list of keywords is automatically labeled as a conversation, allowing you to engage with them on a personal level. Respond to their questions or feedback immediately and improve customer satisfaction in real time.

The Top 5 Reasons that Conversational Messaging Can Benefit Your Business:

1. Personalized Communication:

Conversational messaging provides a direct and personalized communication channel with your customers, allowing you to address their questions and feedback in real time. This helps to establish a closer relationship between your business and your customers.

2. Improved Customer Satisfaction:

With conversational messaging, you can provide fast and effective customer support, which can lead to improved customer satisfaction. Customers are more likely to remain loyal to your brand when they feel heard and valued.

3. Greater Engagement:

Conversational messaging allows for a more interactive and engaging communication experience. By using fun images, emojis, and quick responses, you can create a more casual and enjoyable conversation with your customers.

TapOnIt - Conversational Text Messaging

4. Increased Efficiency:

Conversational messaging enables businesses to streamline their customer support process. Increase the speed of converting a sale, reduce the inherent delay of email communication, and allow staff to cover each other with automated tagging and away messages.

5. Competitive Edge:

To gain a competitive edge, prioritize exceptional customer service and adopt an omni-channel communication approach. An omni-channel strategy allows businesses to engage with customers in real time, respond to their queries promptly, and provide personalized recommendations and offers, creating a consistent and high-quality customer experience.

Overall, conversational messaging can provide numerous benefits to businesses, including better customer relationships, increased engagement, and improved efficiency. It’s an essential tool for any business looking to provide top-notch customer support and communication.

Interested in learning more about TapOnIt’s SMS/MMS marketing and communications platform? Visit our quick-start page to learn more.