fbpx
Knowing When To Pivot

Knowing When To Pivot

Katie Castillo-Wilson TapOnIt Founder + CEO When we first started TapOnIt, our goal was to be a SaaS (software as a service), white-label solution that drove trackable traffic and sales using text. We started out working to build that technology but quickly realized...
2020: A year for growth

2020: A year for growth

Katie Castillo-Wilson TapOnIt Founder + CEO We all know 2020 was a shitshow. It was a year of unexpected challenges and struggles, and a year of testing the limits of your wellbeing and your career. I’m sure I speak for more than myself when I say that I’m happy to...
Three Ways to Build a Successful Loyalty Program

Three Ways to Build a Successful Loyalty Program

Katie Castillo-Wilson TapOnIt Founder + CEO Loyalty. It’s important to any long-lasting relationship. When it comes to loyalty, especially when you’re talking about consumers and businesses, know that you’re aiming to create more than a loyal customer—you’re looking...