Katie Castillo-Wilson TapOnIt Founder + CEO When we first started TapOnIt, our goal was to be a SaaS (software as a service), white-label solution that drove trackable traffic and sales using text. We started out working to build that technology but quickly realized...
Katie Castillo-Wilson TapOnIt Founder + CEO We all know 2020 was a shitshow. It was a year of unexpected challenges and struggles, and a year of testing the limits of your wellbeing and your career. I’m sure I speak for more than myself when I say that I’m happy to...
Katie Castillo-Wilson TapOnIt Founder + CEO No matter who you are, most of us need to surround ourselves with our tribe of people. You know the ones: colleagues, loved ones, old friends. The people who really, truly “get” us. The people who build you up, challenge...
Katie Castillo-Wilson TapOnIt Founder + CEO After nine months of remote work, it’s hard to believe there was ever a time we took our company culture for granted. Happy hours, once a run-of-the-mill outing, now seem so special. Not just because of a refreshing...
Katie Castillo-Wilson TapOnIt Founder + CEO As the founder and CEO of TapOnIt, I’ve been pitching investors in fundraising efforts over the past few months. It’s been going very well and I’ve been fortunate to secure a group of investors who truly believe in me, my...
Katie Castillo-Wilson TapOnIt Founder + CEO Right now, we’re in hiring mode at TapOnIt. It got me thinking: you’d be hard-pressed to find something that matters more to me than my employees. This consideration stems from my previous career, when I struggled to...
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