Katie Castillo-Wilson TapOnIt Founder + CEO When we first started TapOnIt, our goal was to be a SaaS (software as a service), white-label solution that drove trackable traffic and sales using text. We started out working to build that technology but quickly realized...
Katie Castillo-Wilson TapOnIt Founder + CEO We all know 2020 was a shitshow. It was a year of unexpected challenges and struggles, and a year of testing the limits of your wellbeing and your career. I’m sure I speak for more than myself when I say that I’m happy to...
Katie Castillo-Wilson TapOnIt Founder + CEO No matter who you are, most of us need to surround ourselves with our tribe of people. You know the ones: colleagues, loved ones, old friends. The people who really, truly “get” us. The people who build you up, challenge...
Katie Castillo-Wilson TapOnIt Founder + CEO After nine months of remote work, it’s hard to believe there was ever a time we took our company culture for granted. Happy hours, once a run-of-the-mill outing, now seem so special. Not just because of a refreshing...
Katie Castillo-Wilson TapOnIt Founder + CEO I’m a single mom and the CEO of a tech company. My kids are 16 and 18. They are going to high school on a hybrid schedule. Thankfully, they are capable of getting themselves up in the morning, to and from school, and they...
Katie Castillo-Wilson TapOnIt Founder + CEO Loyalty. It’s important to any long-lasting relationship. When it comes to loyalty, especially when you’re talking about consumers and businesses, know that you’re aiming to create more than a loyal customer—you’re looking...
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