It was crazy to see how strongly people responded! We had over 1,100 online and mail in orders, compared to 250 last year.
We saw a very noticeable increase in online traffic and orders on our site within the two-three days following the ad. I mean it was significant to the tune of about 200+ online orders, which we haven’t seen through other social marketing appeals in the past. Also, I think leveraging TapOnIt with traditional media (TV, radio, newprint) was perfect. TapOnIt was the direct action they could take.
Jay Justin, President & CEO, Big Brothers Big Sisters
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