Davenport, Iowa, April 8, 2022: TapOnIt’s Founder and CEO, Katie Castillo-Wilson, Named People’s Choice Award Winner at Mobile Growth Association’s 2022 Women of the Year Awards. The Women of the Year Awards honor exceptional female mobile app marketers for their...
Consider this scenario: a brand has just launched an exciting new mobile app to make it even easier for them to connect with their customers! With focused advertising and in-store functionality, this brand has driven some early adopters, but with little incentive to...
According to Salesforce’s State of Marketing Report, “Marketing is spelled D-A-T-A.” As 2022 continues, marketers need to be aware of the importance of first-party data and how data ownership will impact their success in the new year. In addition to...
As iOS15 is growing in popularity, marketers should be aware of the new Mail Privacy Protection feature. Ultimately, this feature blocks user data from being tracked through iOS’s Mail app, obscuring open rates, location data, and the user’s IP address. While this has...
Coupons are a tried and true way to get customers through your door, but are paper coupons becoming a thing of the past? Research shows that 44% of all direct mail ends up in the trash, and over 37 billion pieces of unwanted mail end up in landfills each year,...
When marketing your brick-and-mortar locations, you likely use multiple channels to distribute information. But are you using a Multi-Channel Strategy or an Omni-Channel Strategy? The difference? Multi-Channel Strategy means you use multiple channels but do not use...
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