Katie Castillo-Wilson TapOnIt Founder + CEO As the founder and CEO of TapOnIt, I’ve been pitching investors in fundraising efforts over the past few months. It’s been going very well and I’ve been fortunate to secure a group of investors who truly believe in me, my...
Katie Castillo-Wilson TapOnIt Founder + CEO Right now, we’re in hiring mode at TapOnIt. It got me thinking: you’d be hard-pressed to find something that matters more to me than my employees. This consideration stems from my previous career, when I struggled to...
Katie Castillo-Wilson TapOnIt Founder + CEO For the past month, as I’ve read news releases about the likes of Target, Best Buy and Kohl’s closing their shops for Thanksgiving, all I could think was: it’s about damn time. That thought was quickly followed by: holiday...
Katie Castillo-Wilson TapOnIt Founder + CEO For brands considering adding MMS messaging to their marketing strategy, we’re here to ask: what’s holding you back? For us (and our clearly biased opinion), it’s a no brainer. The open rate for text messages is 98-99%(90%...
Katie Castillo-Wilson TapOnIt Founder + CEO She (or he) who has the most data wins. We hear and read about data collection all the time. The general consensus is this: data is gold. And, according to numerous studies, more valuable than oil. I figured out early in...
Katie Castillo-Wilson TapOnIt Founder + CEO Times are changing. Between the coronavirus pandemic and social unrest, the world is evolving at a rapid pace. For businesses, the ability to reach your customers is more important than ever. In fact, it’s imperative a...
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