Data analytics and big data are words that get thrown around a lot in the marketing world. Collecting and analyzing user data enables businesses to improve their products, services and increase their revenue. One of the ways that data analytics makes this happen is by...
Katie Castillo-Wilson Founder + CEO As a business, no matter what industry, the end goal is to convert a customer. Over the years, marketing tactics have changed, but only one type of marketing has proven the test of time – word of mouth. According to a Nielson...
Emily Friesen Marketing & Graphic Design Specialist Brand awareness and customer engagement can be tricky. This is where content marketing comes in. Content marketing is a “strategic marketing approach focused on creating and distributing valuable, relevant, and...
Interview with Sara Castillo Co-Founder + President Consumers are constantly bombarded with brand advertisements trying to get their attention. We receive hundreds of emails, an abundance of commercials that interrupt our shows, digital ads fill our social media...
Shelley Bell Growth Marketing Manager As the Growth Marketing Manager at a start-up, I appreciate any tool that can help me work smarter, instead of harder. Hats off to all the developers out there who’ve created products that make us marketers’ jobs a little bit...
Brittney Carstens Director of Client Strategy Staying top of mind with customers is a constant battle regardless of the industry your business is in. It happens to all of us as consumers. One minute we’re adding things to our online cart, and the next we’re off doing...
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