Davenport, Iowa, April 8, 2022: TapOnIt’s Founder and CEO, Katie Castillo-Wilson, Named People’s Choice Award Winner at Mobile Growth Association’s 2022 Women of the Year Awards. The Women of the Year Awards honor exceptional female mobile app marketers for their...
TapOnIt’s Guide to GIFs And if you pronounce it “JIF,” then you can call this our Juide to JIFS. I can’t stop you. It feels like GIFs have taken over the internet. These animated images have been commonplace for years now. And for a good reason too! GIFs are...
Website pop-ups get a bad rap, but they’re not all bad! Sure, they can be invasive, annoying, and distract your viewer with unrelated advertisements in some cases. However, a text-savvy brand can effectively use pop-ups to promote a specific product or feature...
Social media is an excellent tool for connecting with others and growing brand awareness—in theory. Social media marketing can definitely work (who among us hasn’t impulse-bought something on IG?), but businesses are expected to sink hours (and $$$) each day...
Consider this scenario: a brand has just launched an exciting new mobile app to make it even easier for them to connect with their customers! With focused advertising and in-store functionality, this brand has driven some early adopters, but with little incentive to...
According to Salesforce’s State of Marketing Report, “Marketing is spelled D-A-T-A.” As 2022 continues, marketers need to be aware of the importance of first-party data and how data ownership will impact their success in the new year. In addition to...
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