Text messaging is a social medium, making text marketing integrate well into the existing online social marketing space. The robust sharing capabilities of text allow users to share a brand’s content to Facebook, Messenger, Twitter, and, of course, SMS and MMS....
As iOS15 is growing in popularity, marketers should be aware of the new Mail Privacy Protection feature. Ultimately, this feature blocks user data from being tracked through iOS’s Mail app, obscuring open rates, location data, and the user’s IP address. While this has...
Text messaging is a great tool to incorporate into your marketing strategy for many reasons, but the primary reason is that texts have a 99% open rate. Regardless of the industry you’re in, texting can serve a purpose for your business. Here are ten different...
It’s important to consider multiple strategies for driving sign-ups for your text club. When focusing on promoting your text club online, it’s easy to forget that you can also be signing people up in person—right in your store or at an event! In-person connections are...
TapOnIt’s text platform has now incorporated age restriction capabilities, giving wineries, breweries, bars, and other businesses peace of mind knowing their content won’t be sent to people underage. So, how does it work? Birthday Opt-in For businesses...
The holidays are all about coming together, and there is no better way to do that than in your store or a virtual event with some fun holiday-themed activities. Hosting events gets your brand out there and lets your customers get involved in your brand’s culture— all...
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