Analyzing Current MMS & SMS Marketing Best Practices Even if you’re using a flip phone, you can be a tech-savvy business owner. So, you may have heard about the benefits of SMS and MMS marketing to boost customer engagement. It’s no secret that text...
To app or not to app, that’s a question that we’ve heard many times from marketers trying to decide if an app is necessary for their brand or if a great mobile site could do the trick. However, the real question is, what does the consumer need and want?...
Text message marketing has become increasingly popular for a multitude of reasons. It’s a powerful tool for sending abandoned cart notifications, new product launches, or sale announcements. However, it has the potential to be used for a better purpose....
TapOnIt’s Guide to GIFs And if you pronounce it “JIF,” then you can call this our Juide to JIFS. I can’t stop you. It feels like GIFs have taken over the internet. These animated images have been commonplace for years now. And for a good reason too! GIFs are...
Website pop-ups get a bad rap, but they’re not all bad! Sure, they can be invasive, annoying, and distract your viewer with unrelated advertisements in some cases. However, a text-savvy brand can effectively use pop-ups to promote a specific product or feature...
Social media is an excellent tool for connecting with others and growing brand awareness—in theory. Social media marketing can definitely work (who among us hasn’t impulse-bought something on IG?), but businesses are expected to sink hours (and $$$) each day...
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